ART & STREETWEAR STYLE
Artist Massimo Contran gave life to the Fonderie brand after completing a collection of works that garnered recognized awards.
Fonderie's mission is to share the artistic genius with the public, infused with a flair for the streetwear style, offering high-quality fashion products. This is achieved by marrying the noble causes of environmental sustainability, with a unique design crafted by the artist's own hands.
We wish you a "Bon voyage" as you embark on a journey to discover the passion for artistic currents of Abstraction and Hyperrealism, exploring the meanings behind the works achieved through the utilization of the fifteenth-century glazing technique and chiaroscuro. Delve into the psychological dimensions embedded within the prints themselves.

Participation in the "2023 Trade Fair"
The participation of Massimo Contran with a dedicated booth for Fonderie C345 at the "Fiera Campionaria 2023" Trade Fair from May 13th to May 21st, 2023, was crucial. The feedback from the audience allowed the brand to establish itself in the BtoB sector and enabled the public to get acquainted with the artistic genius of Massimo Contran, who is the creative force behind the prints on his products and his paintings.
The audience appreciated the excellent quality of the products, the softness of the 100% organic cotton fabric, and the crucial aspect of environmental sustainability chosen by the manufacturer, who uses recycled polyester. The psychological aspect underlying each painting produced by the artist was well-received by audiences of different age groups who became intrigued by the symbolism of the "yellow bin," which was likened to the Pandora's Box, or the gears captured by the artist in a photo of the interior of the Eiffel Tower and then reproduced on a canvas.
Last but not least, the artist's attention to Streetwear led to a significant volume of sales for oversized T-shirts, hoodies, and highly appreciated Urban caps.

What they say about us?
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