
Zuccherificio
The development of the yellow barrel. Entering an old Piedmontese company, I find in a corner, amidst stacked furniture and various pieces, a partially rusted barrel, emerging from an almost misty shadow, as if it were watching, remaining there immobile in time. An inanimate object to be emptied or filled, the Yellow Barrel can represent ourselves and the fear of opening that lid to discover who we truly are and what we have carefully preserved: untapped potential, the fear of breaking free, of changing, of exploring new paths, new energies, new challenges to face. Alternatively, leaving it closed and lifeless for the rest of our time, like a colorful itch in a life of sufficient monochrome. From this painting emerges the idea of the yellow barrel placed at the center of a superstructure made of established patterns and pillars. To it, I dedicate the most iconic value of my streetwear style.
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